A lifecycle capital partner to lower-middle-market SMB operators.
To buy a Main Street business, a first-time owner has almost no real financing options. One program was built for it, and the whole market leans on it.
Cash, self-funded
Almost no first-time buyer has $2M to $10M sitting in the bank.
Conventional bank loan
Banks won't back a first-time owner with no track record and little collateral.
Private equity
Sub-$10M Main Street deals are too small to be worth their time.
Seller financing
Useful at the edges, but no seller funds the whole purchase.
SBA 7(a)
Built for exactly this buyer. It's the rail almost every Main Street deal runs on, and it still leaves gaps.
Real hurdles exist for both new buyers and existing owners who want to leverage SBA debt.
SBA 7(a) requires a real, sourced 10% injection on top of all the deal costs and post-close liquidity. Qualified buyers lose great deals over the inability to fund the transaction.
Outside capital can't get conviction on a minority stake in a first-time buyer's single small deal. No history, no control, so the capital that could help won't.
Even when the business is healthy, the PG is a real risk: default means losing everything personally.
Cheap debt, but too restrictive to bring on partners or get creative on expansion opportunities.
One $40M fund deploying two strategies: $12M sourced and deployed at acquisition, $28M compounding with proven operators.


SBA 7(a) is a $37B market at an all-time high, and the equity gap we fill scales with it.
We teach, support, and scale entrepreneurs, from their first acquisition to their fifth and beyond. Creating structural proprietary deal flow.
Funded operators don't leave: the Acquisition engine feeds them straight into the Expansion engine, where we begin to evaluate them for a much larger investment.
Six operator profiles our funnel identifies and serves at the Academy, drawn from analysis of thousands of sales-discovery calls.
Analytical mid-career professional with capital, comparing acquisition to the next asset class, not escaping a life, building one.
Already owns a business or real estate portfolio. Looking for a second cash engine that doesn't take their time.
Tradesperson, shift worker, or gig grinder who wants to own a boring business that respects how they already work.
Recently displaced corporate or tech worker on a severance clock. The highest-urgency buyer in the funnel.
Pre-retirement professional looking to convert a career's worth of capital into an owned business for the next chapter.
First-generation builder acquiring a business as long-term security and legacy for the household.
Six operator profiles our funnel identifies and serves at the Boardroom. Owners already in the work.
Main-street owner-operator between $500K and $2M, still in the field. Needs SOPs, hiring, and a way out of the work.
Operator stacking multiple acquisitions in a single vertical to build a regional or category platform.
Runs several businesses already. Wants peer access, curated deal flow, and structured conversations, not curriculum.
Long-tenured operator whose business has hit a ceiling. Needs the playbook to break it open or to sell.
Owner preparing the business for sale in the next 1–3 years. Wants the structure, packaging, and buyer network.
Owner who has been operating but making very little headway with the business. Wants help kickstarting their traction.
We build conviction through our Academy and Boardroom, forming months- or multi-year-long personalized relationships before deploying capital.
An ecosystem years in the making, compounding into an advantage capital alone cannot replicate.
Layer 01
13M followers and 130M monthly views, compounded over years of content. This is a top of funnel a new entrant cannot buy or shortcut.
Layer 02
We train and credential thousands of operators before a dollar is ever invested. The buyer pool is ours because we built it.
Layer 03
Proprietary pipeline plus the accumulated signal of every member, deal, and business we track. A new fund starts with none of this history.
Layer 04
We stay embedded from first contact through exit, helping operators acquire and then scale. The relationship outlasts the check.
The SBA qualification is our baseline. We fund a small, trained, and ambitious subset, and we structure our investment to protect the downside.
Our funnel is large, but the investment selection is small.
Operators complete acquisition training before they ever deploy capital.
We maintain near-real-time visibility into performance long after closing.
Our capital is structured to preserve value even when outcomes fall short.
For a minority investor, the only question that matters is how the money comes back. We build three ways to return it, and just one of them needs an outside buyer.
We own the exit path...
The end-to-end system that trains and equips every operator before they buy.

A guided curriculum built like an MBA on buying businesses. Takes members from zero to ready in days, not years.

Curated listings, automatically screened against each member's buy box, with direct in-app connection to the seller.

The member home page. Fully customizable to track the deals, metrics, and milestones each member cares about.
The operating system that helps every funded business grow, with continuous visibility for the fund.

A no-nonsense evaluation of the operator and their business, surfacing strengths and clear areas for growth.

Automatically pulled and tracked, surfacing the pain points hidden in the operator's financials.

An advisor-tailored growth plan designed specifically for each business in the Boardroom.
Three representative deals sourced through the Academy funnel.
The Corporate Escapee
Custom Window Tinting
Irvine, CA

The Blue-Collar Climber
Kitchen Cabinets
Miami, FL

The Family Provider
Garment & Gear Repair
Vancouver, BC

Three representative businesses already inside the Boardroom and visible to us.
The Multi-Venture Sophisticate
Building & Construction
Denver, CO

The Exit-Prep Operator
Landscaping Services
Minneapolis, MN

The Plateaued Veteran
Building Material Distributor
Pittsburgh, PA

Defaults spiked in a different underwriting era and have held at 3–5% for a decade since.
A disciplined team of operators and investors with institutional pedigree, media reach, and hands-on experience.

Codie Sanchez
Founder, Contrarian Thinking
15 yrs · Institutional Investing
Managed ~$1B in EM assets

Chris Petkas
General Partner, CT Capital
8 Yrs Special Forces + 5 Yrs Operator
Prior: Head of AI Portfolio, DIU

Marc Hustvedt
President, Contrarian Thinking
20 yrs · Digital Content & Media
Prior: President, MrBeast

Alex Hooper
Head of Boardroom
6 Yrs Special Forces + 5 Yr Operator
Prior: GM, Apex Service Partners

Rylan Harvey
Head of Academy
10 yrs · IB, FP&A, Corp Dev
Built & led M&A teams, US & Canada

Armin SR
Chief Financial Officer
12+ yrs strategic finance and accounting
Built & led multiple accounting teams

Jordan Gregory
Analyst
5 Yrs · SBA Lending
Built & scaled lending relationships
Rylan Harvey
M&A & Financing
Alex Hooper
Operations & Scaling
Carter Williams
Operations & Scaling
Travis Wheeler
Building Sales Teams
Stephanie Veal
M&A & Scaling
Candice Seiger
M&A & Operations
Dan Sullivan
Real Estate & Scaling
Hants White
Deal Structuring & Operations
Robert Clinkenbeard
EOS & Scaling
Nick Carey
Business Brokering
Robert Schiller
Operations & Scaling
Stan Sanchez
Operations & Real Estate
Four paths to generate returns throughout the lifecycle of the fund.
Structure in a put right to our agreements that allows us to exit on a pre-agreed time and valuation range.
Encourage, and structure in, quarterly or annual dividend payments to generate early returns.
The portfolio company sells, and we exit alongside the transaction.
The portfolio company recaps us out of the business with debt or other investors.
Physician-founded, three-clinic primary care platform in San Antonio. 35% EBITDA margin. Sourced through the Academy.
Physician-founded, three-clinic outpatient primary care platform serving 11,900+ active patients with 4,000+ visits/month across fast-growing San Antonio submarkets.
Radhika Alla. Long-time Academy Member. Background at Mayo Clinic and Cigna.
Dr. Vamsee Alla, M.D. 20+ years of physician leadership at the CT VA. CMO.
Dr. Jose Reyes (founder) rolls 20% equity with a 3+ year transition.
We have a healthy pipeline of deals like the following 10.
| # | Industry | Employee | Location | Revenue ($) | Net Income ($) | Net Margin (%) |
|---|---|---|---|---|---|---|
| 1 | Building and Construction | 50–100 | CA | 15,000,000 | 3,000,000 | 20% |
| 2 | Accounting and Tax Practices | 5–25 | PA | 4,500,000 | 2,681,399 | 60% |
| 3 | Wholesale and Distributors | 5–25 | PA | 8,285,000 | 2,366,000 | 29% |
| 4 | Gyms and Fitness Centers | 50–100 | TX | 8,000,000 | 2,300,000 | 29% |
| 5 | E-Commerce Sports Store | 25–50 | TX | 20,000,000 | 2,200,000 | 11% |
| 6 | Full Service Freight | 25–50 | NV | 4,800,000 | 1,500,000 | 31% |
| 7 | Steel Piping & Fabrication | 50–100 | KY | 16,000,000 | 1,250,000 | 8% |
| 8 | Industrial Maintenance | 5–25 | OH | 7,500,000 | 1,200,000 | 16% |
| 9 | Dental Practices | 5–25 | TX | 4,000,000 | 1,000,000 | 25% |
| 10 | Building and Construction | 5–25 | MD | 3,500,000 | 1,000,000 | 29% |